Free – Rebrand

A brand design consultancy, based in south-east London. 

Working with: Andy Jeckells at Free
Free needed a new brand which positioned them as a brand design consultancy that is unrestrained and unafraid. 
The brand features a dynamic logo where the letters can placed in infinite possible combinations, serving as an emblem for their liberated way of thinking. 
Throughout the brand vertical text is featured to challenge the flow of the design and create a subtle yet distinctive point of interest.